Calah Jones: Creating for the Everyday Girl

Calah Jones is an Atlanta native who is taking over the entrepreneurial scene. She began her journey on YouTube and is now one of the proud owners of Female Consumer Goods (FCG) and is the owner of 16th Haven, both essentials for the everyday girl. She describes Female Consumer Goods as being “elevated essentials for the female comfort.” Her other business, 16th Haven: the Girl’s Club, is a place that us females can come together and grow! Calah believes that,

“Everyone needs that extra push, being surrounded by great influences, and people who are coming together for the same purpose! I have witnessed so many awesome relationships/collaborations come from 16th Haven. In the past year, 16th Haven has been to Washington D.C, New York City, Atlanta, and Chicago. The team is amazing.”




What motivated you to venture into YouTube? How has YouTube shaped you into who you are as an individual and businesswoman?

YouTube was how I got started with everything. I was always into DIY projects, natural hair, skin care, etc. I would try out so many different things at home and tell people about it but they always wanted to see how so I decided to make videos. It was really just something for fun I did with my friend, nothing we’d ever thought would get big. I never thought people would be interested in what I had to say or show, but it blew up out of nowhere and millions of people were tuning in. People were watching, people were asking for more, going on trips, companies were reaching out — it was a lot at once!

At the time, I was also 15 years old so it was a lot to take on being in high school and running an entire business but I always made it happen! It really gave me the confidence I have and the professionalism working with people/brands and hands on experience. Without starting on YouTube, I definitely would not be where I am today so I am extremely grateful.

What keeps you motivated?

My future keeps me motivated. Staying in tune with myself and really just getting a good understanding helps me move forward all in all. I have a pretty good idea of where I would like to go, the direction I want to take, and the things that I want for myself. Keeping all of those things in mind, it only makes sense for me to keep pushing.

Which people or books have had the most influence on your growth and why?

As far as people go, I am extremely inspired by Benjamin Edgar of Boxed Water and Thoughts, Vitalik Buterin, the creator of the crypto-currency Ethereum, and Emily Weiss of Glossier. They are amazing beings + creating amazing things. As far as my overall growth, I’m always looking into Architecture, Psychology, and Design as far as direction.



What led you to branch out into other businesses?

It was just simply time for something new. I was ready to step more into alignment with myself. The work I was doing in the past never felt like it resonated with where I want to be and essentially wasn’t making me happy. It felt robotic, like I was just doing it. I am a super creative person and I felt contained. My boyfriend, Tre, also has been one of the biggest pushes for me overall. He’s been by my side for a lot of the process, taught me so many different things, and overall a huge inspiration. Female Consumer Goods would be nothing without him.

What does a typical day in your week look like?

Being an entrepreneur, I take on so many different roles constantly. Every week is a whole new experience for me and work is never the same each day which makes it so much fun. Work really doesn’t even feel like work, I only do/create things I love so it can be super adventurous. There are always new projects that I’m working on, new connections, and new content. Each day of the week, I like to really focus on an individual business I have. So Mondays I may be working on 16th Haven the Girls Club, then Tuesday Female Consumer Goods, then Wednesday my upcoming series, etc. I also have things I like to do for self-care like going to the gym, reading, painting, sitting with nature, and just enjoying!



What would you do differently if you were starting in your industry now?

I would work differently. Much smarter and not always harder. In the past, I would be “busy” but not “productive”. I’ve learned, these are two completely different things. It’s completely trial and error though— I wouldn’t be where I am now without those failures. Also, creating more of a “why” for some of the past projects and jobs I’ve had. I truly believe nothing is substantial without a defined purpose.

What would you say is the #1 key to success in your business?

Being myself and being transparent. Understanding the things I want and only doing things that align with that. Being strong enough to say no to things that simply don’t make sense. Also just doing simple research, learn as much as you can about as much as possible.

What advice would you recommend for those starting their own business?

Just go for it! Be persistent and consistent. Keep your eyes on the goal. Also create substantial goals! If you want something, chase it. Anything is possible, anything can happen.

Get started and work hard at it. 


Calah is one of many young entrepreneurs that are taking numerous industries by storm. You can connect with Calah on Instagram and find more information on Female Consumer Goods and 16th Haven on their websites. Stay tuned to her upcoming Elevated Essentials Workshops (with 16th Haven) that will be hosted in Charlotte, Los Angeles, Boston, Washington D.C., and Brooklyn.