What do college graduates desire most once they escape the educational shackles of their beloved alma mater? A new whip with feasible air-conditioning, right? Or maybe a potty-trained Jack Russell Terrier? If not their ‘ones’ with Sallie Mae, then what? Well 21-year-old Maleek Loyd had something else in mind. Upon his December 2018 graduation from Appalachian State University the videographer just wanted space to create the content that he actually wanted to create. His big brothers (Najm, 25, and Khaleel, 27) gifted him just that – thus New Age Creatives was born.
New Age Creatives is a YouTube video series that documents the stories of artists and entrepreneurs to educate and inspire the next generation.
Now you might recognize Loyd Visuals for their dynamic cinematography work with local and international businesses, municipal leaders, and universities. I had the pleasure of sitting down with two-thirds of the brotherly band (Maleek and Khaleel) to discuss their newest venture.
“I’ve always wanted do like a passion project,” said Maleek. “A project where I can tell other people’s stories and also learn from their journey. Throughout college I didn’t really have time to do any of that.”
Maleek is the farthest thing from materialistic. Najm and Khaleel knew that shoes and clothes wouldn’t do much for their little brother, instead they bought an experience.
“We went ahead and got tickets to NYC and set up arrangements for us to capture 2 of our good friends there,” said Khaleel. “Then we flew out to LA just to kick it and enjoy the area. We didn’t really have a plan until we got a chance to chop it up with a few folks. Maleek created two thirty-second teasers of the creatives we documented in NYC and we pitched it to a few bigger names in the area and thankfully they agreed.”
Just a small town boy…
The Greensboro, NC, natives want to show their generation that it’s in fact possible to ‘make it’ out of your small town if you’re willing to work for it. Seeing people on the ‘red’ screen from your community can also be very inspiring. The persons they’ve captured so far call North Carolina home.
“We’re giving a platform to the unsung heroes. When we see people on the Breakfast Club they have already made it or they’ve signed that major deal, but what about the people that are on the come up? That’s one thing that we really wanted to capture. These people are just as talented as the others who’ve already made it but don’t necessarily have the same platform,” said Khaleel.
Keep The Family Close
Do you think you could go into business with your siblings? By the look on your face right now that’s probably a hell no. Some way, somehow, the Loyds do it with minimal complications. Maleek and Khaleel even live together now.
“It’s actually cool, most people say they would never be able to work with their siblings because they’d fight or be too silly but I feel like we grew up in an environment where we’ve always had to support each other,” said Maleek.
“We come from very humble beginnings [people who are from these parts understand the climate of Greensboro] and it was one of those things where you had to band together in order to survive,” said Khaleel. “We rarely argue, of course we disagree sometimes but that’s just part of the business and being brothers but it works best that way. I wouldn’t necessarily want to work with someone that agrees with everything.”
The Loyds have been performing their entire lives (middle school piano, high school football/track and field, collegiate stepping); establishing a team-first mindset early on. Although very different, they complement each other in a very unique way.
Maleek – The Technician .
- Taught himself how to play the piano in middle school.
- Won national competitions in cinematography.
- “He’s the best in the area,” said Khaleel.
Najm – The Stylist
- Urban Outfitters Stylist (Philadelphia, PA)
- Handles social media/website development.
Khaleel – The Deal Maker
- Alpha male, literally. (Mu Tau, Spring 13’)
- “I like to get the deals and the overall business, that’s what keeps me going,” he said.
What the hell are you waiting for?
If you’re not embarrassed by the first version of your product, you’ve launched too late,” said Reid Hoffman, LinkedIn Co-founder
The Loyd’s advice to an up n’ coming entrepreneur? JUST START!
“The first of anything you do is going to be trash,” said Maleek. “I’m not worried about the initial reception of New Age Creatives right now because it’s just the beginning of what we’re going to do. We’re just putting it out, seeing how it goes and developing it from there.”
Before New Age Creatives was released on YouTube Khaleel pitched it to a NC fellowship program and Maleek to Adobe. Khaleel didn’t get the fellowship. Adobe flew Maleek out to San Francisco for an interview but ultimately didn’t get approval.
“I think everything happens for a reason,” said Khaleel. “Had we got it, we would’ve made it work. But it’s cool because there aren’t any restraints on what we can do, NO guidelines and NO deadlines, it’s all up to and on us. So it helps our creative capacity and we don’t have to answer to anyone. If you like it, you like. If you don’t, you don’t. It was meant to be that way and we’re happy where we are right now.”
New Age Creatives drops bi-weekly on Thursdays (it lives on YouTube for now). Subscribe to their channel and catch Episode no. 2 on May 23.