Atlanta has made it’s mark as one of the cultural hubs of hip-hop music. It seems like everything we hear or see in hip-hop nowadays is somehow connected or influenced by the ATL. One of the main driving forces behind Atlanta’s resurgence is Quality Control Music.
Quality Control Music was founded by Pierre “Pee” Thomas and Kevin “Coach K” Lee in 2013. Coach K was not new to guiding Atlanta Hip-Hop stars, as he was the former manager of Gucci Mane and Young Jeezy. While a skilled music executive, being from Indianapolis meant that Coach K needed to gain credibility and connections in Atlanta to be able to grow his vision. This is where Atlanta native Pierre Thomas steps in. “He comes from the streets,” Coach K tells the New York Times. Pee is known in Atlanta for his “dealings” in the streets and even comes from the same neighborhood as Lil Baby, which puts him in an ideal space to manage these artists as he knows the mindset they hold and what will motivate them to progress. It is the no-nonsense build from within mentality and extreme work ethic that has led to the labels continued success. In 2015, Quality Control Music caught the attention of famed Motown Records who, in collaboration with Capitol Records, are now distributing music for the label.
2018 has been an amazing year for music and there is no sign of let up in the 4th quarter. Coach K and Pee are in complete control of hip hop’s 4th quarter with Quavo, Offset, Lil Baby, Gunna, and Lil Yachty all having projects that have dropped or will drop in the last 3 months of the year. QC the label has signed City Girls (the only female rap duo to sniff mainstream since Salt-Pepper in the 80s). If that wasn’t enough both, Cardi B and Trippie Redd are signed to management deals to Coach K and Pee’s solid foundation management company to round out their star-studded roster.
“We have made 10 millionaires.”- Coach K, C.E.O.
Lil Baby and Gunna’s Drip Harder collaboration project came after they each dropped solo projects earlier in 2018. The tape moved over 126,000 in sales the first week, over 40,000 more than what was originally projected. Quavo moved 99,000 in sales the very next week with his solo debut Quavo Huncho. Next up was Lil Yachty with Nuthin 2 Prove. The project’s first-week numbers are projected to hover around 35-40k according to Hits daily double. Yachty is still riding off of the success of his project Lil Boat 2 earlier in 2018. QC has also announced Takeoff and Offset will both be dropping their solo projects to close 2018. Takeoff’s album, The Last Rocket, is set to drop November 2nd, with lead single “Last Memory” out now. No release date or title on Offset’s album as of yet but the Migos have revealed they will be releasing Culture III at the top of 2019.
At the start, Pee and Coach K spent millions of their own money to push the Migos. To see their investment come back to them 100 times over is a testament to their skill, vision, and grind. Their effort has not gone unnoticed as Billboard named the pair, Executive(s)of the year over 100 of their colleagues in the industry.
QC the label is not going anywhere anytime soon with their two hungry execs at the helm. Movies, a sports management division, and a boatload of endorsements are on the way. It’s be safe to say we can look forward to more than a few stars to come out of the Atlanta-based record label.#Controlthe4thquarter #WorldDomination
“We still feel like we the underdogs, we going for world domination right now.”- Pee, C.E.O.